When I first began this blog, I indicated that I would speak about business to vacation and everything in between. Well, I would like to inform our readers about process design and network marketing. Although it seems like a mouthful, process design refers to how organizations are influenced by their ability to create a learning environment and culture to operate in their competitive market. As a business owner, whether it is a traditional business or network marketing, we are tasked with generating internal and external methods to ensure continuous growth and evolution of our business. Many businesses do this through a Total Quality Management approach, which is a strict process that forces knowledge creation. On the other hand, business such as network marketing do this through accessing social capital (Social capital is defined by Nahapiet & Ghoshal as “The sum of the actual and potential resources embedded within, available through and derived from the network of relationships possessed by an individual or unit”).
Network Marketing focuses on the social capital that we possess, but it is not the strong ties that are important in this market but rather the weak ties. What are the weak ties you may ask? Well, these are the friends of friends, or in networking terms, our second level/tier relationships. These relationships are important in any type of businesses because these represent the cold market. Our networking businesses actually grow from accessing this talent. But, the problem for many of us, we have exhausted the first level relationships and cannot seem to make that leap to the second level market. The network marketing system fails to include an intra-organizational process to ensure the success of the new entrepreneur. The market is actually saturated with entrepreneurs because the business venture or specifically the down line they join are not team focused, minimal training on the product and its equipment, and generally unavailable, leaving the new owner to his or her own devises. At some point they general give up and quit.
When deciding with whom you are going to work or what business you would like to join. Consider the process design the company/individual is using. I would suggest joining one that has a strong internal collaboration. Collaboration allows people with different talents to have a sort of open platform to maintain a linear direction for the entire team to move. Although, as net-workers, we are independent contractors joining together and identifying if and how we may move together as a team would improve our chances of success. Also, by truly collaborating and working together, ideas and different perspectives can be leveraged to reach a common goal. Maybe one person recruits better than another, maybe one is more proficient in marketing the product, maybe another person is an introvert and better at data entry. Operate together to utilize the strengths of the team and the weaknesses will be minimized. Having a common goal centered on uplifting, coaching, and team work is cost effective and productive.
As my wife and I begin our journey in network marketing, the collaborative approach is the direction we would truly like to embrace. If this is something that would interest you please feel free to contact us at email@example.com. Maybe, you have a team that you can implement the type of structure that I suggest. Good luck and I hope you are successful in whatever approach you implement.
Geramiah Fox, D.B.A., M.B.A.